Overview: Shop Life

The moment I set foot in a snowboard shop when I was 10 years old I knew I wanted to be a part of it. Almost 30 years later, here we are. It can be a thankless job of long hours, frantic pace, little sleep but the reward is undeniable. We get more days on slope, meet the key people and pros from each brand and fix, prep and deliver everything this industry offers. There is a responsibility to keeping the momentum in what we do. We can be someone’s first experience in snowboarding or their go-to place to maintain their life’s passion. All are welcome. I salute anyone who has committed their lives to ground level, specialty, brick and mortar retail. This short story is my love story to shop life.